March 10, 2009
Hostelworld.com, the largest online provider of hostel bookings has unveiled a new video page on the website offering 200 videos of the site's top properties as well as video city guides and a growing amount of user generated footage*. This latest move by Hostelworld.com will give consumers a unique offering in the budget travel sector.
The 200+ videos on the site include the top 10 hostels in Hostelworld.com's top 20 most popular destinations, including London, Paris, Amsterdam, Sydney, New York and many others. All 20,000 properties listed on Hostelworld.com will be offered the option to upload their own videos as well. The footage offers customers a unique insight into the look and feel of the hostels and gives a more complete picture prior to booking. Customers can click straight through from the videos to the availability page making booking hostels quicker and easier.
The video section was largely developed following feedback from Hostelworld users. During the company's annual hostel conference in January 2009; a panel of seasoned backpackers stressed the importance of being able to see a property through photos or videos before making a decision when booking accommodation.
This move by Hostelworld.com, a leader in the online budget travel sector, is the latest addition to the site which provides their tech-savvy customer base with an additional interactive feature. Hostelworld.com's Marketing Manager, Aisling White believes the videos will drive further traffic to the site as consumers demand more digital content when making travel choices. "The current trend in the online travel industry is towards user generated and video content. Our customers are often ahead of the trends, so we need to ensure we are too."
Hostelworld.com's highly interactive site already offers an extensive travel network, free downloadable podcasts and city guides and more than 2 million independent user reviews of properties on the site. Aisling continues, "We will shortly be hosting a video competition which will also encourage our customer to upload their travel videos to the site, further building upon our already extensive video content."
*A video about our new video section can be found here